We are
farmers
We are farmers and we are dedicated to planting, growing and harvesting kiwis and blueberries, both on our own farms and those of our integrated farmers. We have the responsibility to transform the fruit business from transparency, traceability and origin control to create generating value throughout the entire supply chain.
Not working with intermediaries allows us to increase the quality of our kiwis and blueberries in the farm, and guarantee traceability from the source to the point of sale, with vertical, real, and honest integration, ensuring that all our products reach the consumer with superior, consistent, and stable quality.
Core values
These 10 values encompass the road map that allows us to set goals that go beyond economic performance. These values define our conduct and corporate philosophy.
We are farmers
Own farms
Integrated farmers
Genetic development
Healthy products
Sustainable and regenerative agriculture
Transparency and traceability
Vertical integration
Total quality
Familiar spirit and human touch
Goals
We currently cultivate 420 hectares of our own and 540 hectares of our integrated farmers, and we are a benchmark in organic blueberries in Europe.
By 2025 our goal is to be the first in the world to carry out the entire blueberry harvest by mechanical means while being "carbon neutral". This makes us a world leader in the production of high-quality organic blueberries.
By 2030 we will cultivate 900 hectares of our own, 900 hectares of our integrated farmers.
